Everyone's probably seen this already, but if you were looking for the exact moment at which you could decide that ARGs have gotten a permanent foothold in the mainstream tech- and culturescape, this is probably it.I haven't worked on an ARG in a long time. They were fun, and I loved the sense that we were doing something really new back in the Old Days of 2000 or so. I must work on an ARG again!
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Of course, this kind of coverage could also signify the beginning of the end for ARGs. And if Time Magazine picks up on this, it means they are already dead.
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