What isn’t being reported is the real reason why Borders (and others) are in such bad shape. For example: “I wrote much of my first novel at Border’s in Roseville, CA. Then it closed. So I went to the other Border’s across town. Then I moved to L.A. and began going to the Border’s in El Segundo. But their ridiculously loud music and arctic temperatures drove me out. So now I go to Starbucks. Why don’t retailers make their stores more user-friendly? For example, it’s a friggin lottery trying to find an electrical outlet so as to plug in one’s laptop… Panera bread offers free Wi-Fi and an electrical outlet at every booth. And free coffee refills. Border’s charges for the refill, which is stupid because I’ve already paid for the cup and the surcharge to cover the labor for filling it. If you can’t give people what they want, you don’t deserve to be in business.”
You’ll note that not once does the commenter say he went there to buy a book. Instead, he went there to write a novel, demand free coffee refills, and complain about the lack of electrical outlets and overall ambiance. Perhaps if he had PURCHASED A FUCKING BOOK UPON OCCASION, the situation wouldn’t be so dire.
I'm not sure I have anything to add, although Brian's commenters certainly do.